Indigo just went uber-cool all over again, with their new uniform innovation. Though they are a low-fare airline, perhaps they are India’s best at marketing themselves with a tongue-in-cheek cool about them. Incidentally, they are also India’s biggest domestic airline now.I’ve previously talked about their meals in matchboxes which I totally love, and also their Runway musical which is a class apart.
Indigo just came up with new uniforms for their pilots, which boast of a Navy Blue Bomber Jacket, White shirt and Trousers. And this goes away from the traditional civil pilot uniform where a shirt+tie+blazer is the official look. Have a look at the video they posted:
Do let me know what do you think of this. Does is stick to their code of cool which is defined as 6E (or sexy?)
- Presenting… the Runway Musical!
- Indigo takes top spot from Jet Airways as India’s largest airline
- Hello 6E!
- How would you like it your meal was served in a matchbox?