Indigo unveils new retro-cool uniform for pilots

Indigo just went uber-cool all over again, with their new uniform innovation. Though they are a low-fare airline, perhaps they are India’s best at marketing themselves with a tongue-in-cheek cool about them. Incidentally, they are also India’s biggest domestic airline now.I’ve previously talked about their meals in matchboxes which I totally love, and also their Runway musical which is a class apart.

Indigo just came up with new uniforms for their pilots, which boast of a Navy Blue Bomber Jacket, White shirt and Trousers. And this goes away from the traditional civil pilot uniform where a shirt+tie+blazer is the official look. Have a look at the video they posted:

Do let me know what do you think of this. Does is stick to their code of cool which is defined as 6E (or sexy?)

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About Ajay Awtaney

With a post-graduate degree in management studies from a reputed business school and graduate degree in computer science from the University of Delhi, Ajay brings a systematic and objective approach on the table for his audience. Ajay has been quoted in various reputed traditional and online media including The Hindustan Times, Inside Flyer, Bloomberg, DNA India, Conde Nast Traveller, The Telegraph, Mumbai Mirror, Mint, MoneyLife and The USA Today.

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  1. the video on youtube shows up as “this video is private” please change the privacy settings if you are the owner for the content.


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