Etihad upgrades its loyalty program with enhancements for top-tier

While my experience with Etihad Guest (Etihad’s loyalty program) has not been the best till date, Etihad may be a serious contender for loyalty games in India given that sooner than later they will have a equity tie-up with Jet Airways. Etihad introduced a Gold Elite tier in 2011, and offered status matches to their Gold tier in 2012, which was a botched up exercise at best.

Just today, Etihad has enhanced, and by that I really mean enhanced, their benefits on the Etihad Guest Gold Elite tier, some of which are good additions. The new program enhancements include the following:

  • Increase in tier bonus miles from 50% to 75%
  • complimentary nomination to Etihad Guest Gold tier to a member of their choice
  • Guaranteed reservation of a Business Class Seat 48 hours out
  • Access for self + guest in the Diamond First Class Lounge
  • Check-in at First Class counters

Clearly, they are matching the Emirates Platinum status that was recently introduced on the lines of Emirates getting into a tie-up with Qantas.

The requirements to attain Etihad Gold Elite are pegged at 60 segments, or 125,000 tier miles, and then 48 segments or 100,000 tier miles to retain it.

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About Ajay Awtaney

Ajay is a financial services pro, working to bring order to the chaos of the financial industry on an everyday basis! Beyond that, he dons the hat of India's favourite frequent traveller, trying to help people elevate their travel experience via tips and tricks they never knew before, or introduce them to the world of miles and points. Armed with an MBA from MDI Gurgaon and graduate degree in computer science from the University of Delhi, Ajay brings a systematic and objective approach on the table for his audience in dissecting travel and loyalty programs in India and around the world, and how to benefit from them. Ajay has been quoted in various reputed traditional and online media including The Hindustan Times, Inside Flyer, Bloomberg, DNA India, Conde Nast Traveller, The Telegraph, Mumbai Mirror, Mint, MoneyLife and The USA Today.

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