Air India planning to offer inflight internet

Air India is trying to find a unique selling point to stay relevant to the travellers it serves, and in-flight internet might just be it from their perspective. After the new found acceptance from Star Alliance, they might just be trying to build a customer-focussed organisation.

According to The Times of India, the airline is now investigating the proposition to buy and install wifi internet services on their planes. As per the report, the early steps have been taken to look at vendors, and while this may not indicate that it will have wifi anytime in the next few months or years, it is a start.

AI chairman Rohit Nandan has set up a panel of top AI officials to examine the technical aspects and ensure that onboard Wi-Fi connectivity happens in a cost-neutral way for the airline and in fact helps the Maharaja earn some money.

We’ll see where this goes, and if Air India would be able to make this happen in super quick time before their freshly funded full-service competitor turns this into their USP. However, I’ll give them brownie points for at least having started the conversations.

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About Ajay Awtaney

Ajay is a financial services pro, working to bring order to the chaos of the financial industry on an everyday basis! Beyond that, he dons the hat of India's favourite frequent traveller, trying to help people elevate their travel experience via tips and tricks they never knew before, or introduce them to the world of miles and points. Armed with an MBA from MDI Gurgaon and graduate degree in computer science from the University of Delhi, Ajay brings a systematic and objective approach on the table for his audience in dissecting travel and loyalty programs in India and around the world, and how to benefit from them. Ajay has been quoted in various reputed traditional and online media including The Hindustan Times, Inside Flyer, Bloomberg, DNA India, Conde Nast Traveller, The Telegraph, Mumbai Mirror, Mint, MoneyLife and The USA Today.

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