First and foremost, get that pack of tissues handy. British Airways released a new video commercial this morning, targeted at the Indian market called Go further to Get Closer. Have a look:
British Airways has clearly stepped up their India efforts over the past year, having recognised India is the second biggest market for them outside the UK, the other big one being USA.
Now, here comes along an interesting offer as well, where BA claims to give you up to 70% off on tickets for 2 to the UK. This isn’t an online offer, so I made a friend make a call BA, and for a random date in June 2014, the offer price was at about INR 45,000 per ticket (roundtrip), which compared well with their own website where a similar itinerary was pricing at INR 56,558 per head and on any OTA at about INR 62,500 per head.
Additionally, my friend was told that the discount is being offered on the N and S fare classes, with one of these fare classes getting a 35% discount and the other getting a 70% discount on the base fare.
I haven’t spent much time figuring this one out further, but I’ll look at it more closely in the days ahead. In the meanwhile, anyone booking a ticket for two to London on BA?