British Airways seems to be training all its guns to get traffic from India to fly with them. They consider India to be one of their biggest markets outside the UK, and they are focussing their marketing budgets to get that share of Indian traffic.
First, it was the Silent Picturehouse last December, and then the new Facebook campaign this Valentines Day. I never wrote about the fare sales with Citibank and HSBC, but there is something or the other coming from BA in India.
The newest promotion they’ve done, is to offer complimentary UK visas to people travelling on British Airways in this year. While this is a promotion being offered only via offline travel agents and I don’t have all the details, here are the ones I have:
- Valid for Bookings made before 30 June 2014 and travel undertaken in 2014.
- Not applicable on tactical fare but valid on all other fare classes.
Now anyone who has been to the UK knows how expensive their Visas are. I just paid INR 8400 a couple of months ago to get myself a 6-month multiple entry visa, and it is not a great experience when I have to line up for biometrics in the middle of the day at the cost of other work commitments. But this promotion should soften the blow for those planning a leisure trip to the UK this year.
BA says this is on offer via their preferred agents but refused to give names. I am guessing all the big guns will be there, for example, Akbar Travels.
Do check in with your TA if you’re planning a UK visit this year and plan to fly BA.