Considering this is my personal blog, this could be my op-ed piece this weekend. I’ve been noticing two trends this year. Firstly, a certain red airline has been putting out a lot of fare sales across the board this year. I have lost count and I haven’t even put out all the sales on the blog but only a few of them. Have a look:
- Jet Airways, Indigo and SpiceJet offering Indian fare sales till August 4, 2014
- Spicejet & Indigo offering sale fares for travel between August to October 2014
- SpiceJet INR 999 sale for 2015 dates
- SpiceJet and Indigo 40% off sale fares till June 19
- Selective Fare Sales on Jet Airways and SpiceJet today
- SpiceJet selling tickets from South India INR 1,773 onwards
- Spicejet offering INR 1 base fare flights till March 2015
- SpiceJet & Indigo 75% off between April 1 & June 30, 2014
- Great Indian Fare Sale 2: SpiceJet, Indigo & GoAir offer 30% off
- India Fare Sale Update: Air India, Jet Airways, Go Air, Indigo & SpiceJet offering 50% off fares
- SpiceJet 50% off sale till 23 Jan 2014
Now, India’s largest airline by marketshare, somebody I flew after 3 years last weekend, has been tracking those sales as well, and putting out their own sales at the same time, but not advertising them as well as the smaller red airline. But they do have a big database of registered customers, and everyone tends to promptly get a mailer in their mailbox on the same afternoon about a sale.
I think, or rather I speculate, that the thinking for the airline is, that if they match the smaller airlines’ sale fares, they anyways do not have to make a big show about it, and they may get to pillion ride on the smaller guys’ desperation. Another thing. For a profitable airline like theirs, to sell a few seats at a loss, does not seem to make a difference to them as they can squeeze other customers to make up for the loss. And they get to get some more customers to fill some more seats anyways.
Jet Airways and Go Air have largely sat out of this madness, apart from a few sales here and there. Which leads me to my second conclusion. I’ve noticed, everytime Jet comes into the market with a sale, the blue airline with marketshare does not want to poach customers. But when it is the small red airline, they are out there fishing to see if they can poach customers by matching fares.
Who is after whose blood here? Or are these just random observations from me?