SpiceJet Max was the earlier name of SpiceJet’s bundled services, where they offered any seat access as a part of the product proposition. This helped getting the premium seats (the front and emergency exits) before anyone else by paying for it. Here is a blurb for the earlier version of SpiceJet Max.
Now, the airline is reinventing itself over the past months, and like I wrote here in May, SpiceJet has been reconfiguring all their Boeing 737s to offer a genuine enhanced legspace product for which the airline could charge the premium (INR 500-600 while booking). The product has already been available on some planes, as they came back from reconfiguration, but from August 15, 2014 the product will be available on all the Boeing 737 planes of the carrier.
The SpiceMax seats will offer 6 inches more legspace over the budget airline configuration normally witnessed in India, and will encompass the first five rows of the plane.
This looks like serious legroom enhancement, especially for people like me with a broad-build. Along with the other enhancements on the flights, I am sure looking forward to this one as well going forward.
Pricing will be at INR 500 for advance selection of these seats.