Tata SIA unveils its brand identity: Vistara

Last week, I discussed about the newest full-service carrier in India revealing its identity today. Just about an hour back, they confirmed what we discussed last week in this post.

Today, at Hotel Taj Mansingh in Delhi, the new airline which will launch within the year came up with its new identity. Here is the logo, which is in the shape of a 8-pointed star, which is actually a maths symbol, called Yantra.

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The airline livery was also unveiled today, will have the purple as its brand colours with golden edges to go along. Here is the tweet which showcased the livery.

Like I mentioned earlier, in Sanskrit, Vistara means limitless, or expanse. The airline is still targeting a launch in October 2014 if they get their license in time.

Here is the uniform design.

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About Ajay Awtaney

Ajay is a financial services pro, working to bring order to the chaos of the financial industry on an everyday basis! Beyond that, he dons the hat of India's favourite frequent traveller, trying to help people elevate their travel experience via tips and tricks they never knew before, or introduce them to the world of miles and points. Armed with an MBA from MDI Gurgaon and graduate degree in computer science from the University of Delhi, Ajay brings a systematic and objective approach on the table for his audience in dissecting travel and loyalty programs in India and around the world, and how to benefit from them. Ajay has been quoted in various reputed traditional and online media including The Hindustan Times, Inside Flyer, Bloomberg, DNA India, Conde Nast Traveller, The Telegraph, Mumbai Mirror, Mint, MoneyLife and The USA Today.

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Comments

  1. Well I like the livery, purple has always signified opulence since ages. Hope the service matches up to both SIA and Tata’s hospitality reputations.

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