Starwood to move HO to India in 2015

Starwood Hotels is planning to move their CEO Frits van Paasschen and other key executives to come and live and work out of Starwood’s India hotels in Mumbai and Delhi for a month, in the month of March 2015.

For a company in the hospitality business, to be close to their customers is important, and Starwood is making that effort. In the past, Starwood’s top brass has been over to Shanghai for a month in 2011, and in 2013, about 200 Starwood executives were in Dubai for 30 days, appreciating local nuances to build them into their management philosophy for the regions.

As per the Wall Street Journal, Starwood already has 40 hotels they operate in India, and another 36 projects in the pipeline. Starwood pegs the number of travellers from India in 2020 to be over 50 million, and this makes us an attractive market for them.

Also, an interesting tidbit via the Mint newspaper:

The country will play an outsized role in global travel within the next decade and continues to be among the richest sources of new loyal travellers for Starwood, with Indian enrolment in Starwood Preferred Guest, Starwood’s loyalty programme, doubling every two years since 2007.

Welcome to India, Starwood. I’m hoping to see more of you here!

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About Ajay Awtaney

Ajay is a financial services pro, working to bring order to the chaos of the financial industry on an everyday basis! Beyond that, he dons the hat of India's favourite frequent traveller, trying to help people elevate their travel experience via tips and tricks they never knew before, or introduce them to the world of miles and points. Armed with an MBA from MDI Gurgaon and graduate degree in computer science from the University of Delhi, Ajay brings a systematic and objective approach on the table for his audience in dissecting travel and loyalty programs in India and around the world, and how to benefit from them. Ajay has been quoted in various reputed traditional and online media including The Hindustan Times, Inside Flyer, Bloomberg, DNA India, Conde Nast Traveller, The Telegraph, Mumbai Mirror, Mint, MoneyLife and The USA Today.

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