Vistara’s loyalty program to be called ‘Club Vistara’?

Vistara, the newest Indian airline, and a new full-service airline to come into India after a long while, is going full swing to get off the ground at the earliest moment possible. They recently got their first plane delivered, an A320 by the registration number VT-TTB, and VT-TTC is also going to be over shortly.

One of the interesting parts of an airline for me and this blog is the loyalty program. I’m personally loyal to a few airlines, and I think loyalty programs to lead to repeat traffic for customers.

For Vistara, it seems Club Vistara may be the name they choose for their loyalty program. They recently signed up with social media handles with this name on Twitter and Facebook.

image

Now, this could have just be some prankster as well squatting on the handles, but the fact that Vistara on Twitter follows the new Twitter handle is validation that this is an official page.

May I say, color me unimpressed with the name. But maybe it grows on me later, like quite some airline branding does these days.

The most important takeaway for me in this case is that this airline is already working on a loyalty program, so this is an important area on day 1, and I hope we’d be soon able to accumulate miles from our Vistara flights as well.

(H.T.: AviatorSymphony)

Related Posts:

Join over 3600 people who check-in daily to find out about the best in travel.
Free emails (once-a-day) | RSS Feeds | Facebook Updates | Twitter | Instagram

About Ajay Awtaney

Ajay is a financial services pro, working to bring order to the chaos of the financial industry on an everyday basis! Beyond that, he dons the hat of India's favourite frequent traveller, trying to help people elevate their travel experience via tips and tricks they never knew before, or introduce them to the world of miles and points. Armed with an MBA from MDI Gurgaon and graduate degree in computer science from the University of Delhi, Ajay brings a systematic and objective approach on the table for his audience in dissecting travel and loyalty programs in India and around the world, and how to benefit from them. Ajay has been quoted in various reputed traditional and online media including The Hindustan Times, Inside Flyer, Bloomberg, DNA India, Conde Nast Traveller, The Telegraph, Mumbai Mirror, Mint, MoneyLife and The USA Today.

More articles by Ajay Awtaney »

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *