Air India gets on to Twitter

Air India has been taking baby steps into the world of social media. Last year, they worked to get their presence on Facebook established. This year, seems Twitter is the project for them. While there are multiple handles on Twitter which claimed to be Air India, Air India has now established @airindiain as their official Twitter handle, and this is now a verified handle as well.

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What kind of inputs to expect from Air India here right now? It seems clearly this handle is being operated by a social media agency on behalf of Air India at the moment, so they sporadically reply at the moment and issue apologies on behalf of Air India, but no real information is shared with passengers at the moment.

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