Video: Emirates brings a safety demonstration to Football

Emirates is one of the most highly visible brands out there, and they make sure they stay top of mind with their customers and prospective customers by keeping the aspirational image about them. A part of that image building is also getting into sponsorships of sports teams and events.

To make their presence felt in Lisbon recently, their crew did a safety demonstration at the beginning of a football game with 65,000 people in presence. Have a look:

Truly innovative and gets the eyeballs not just in the stadium but online as well!!

Join over 5000 people who check-in daily to find out about the best in travel.
Free emails (once-a-day) | RSS Feeds | Facebook Updates | Twitter | Instagram

About Ajay Awtaney

Ajay is a financial services pro, working to bring order to the chaos of the financial industry on an everyday basis! Beyond that, he dons the hat of India's favourite frequent traveller, trying to help people elevate their travel experience via tips and tricks they never knew before, or introduce them to the world of miles and points. Armed with an MBA from MDI Gurgaon and graduate degree in computer science from the University of Delhi, Ajay brings a systematic and objective approach on the table for his audience in dissecting travel and loyalty programs in India and around the world, and how to benefit from them. Ajay has been quoted in various reputed traditional and online media including The Hindustan Times, Inside Flyer, Bloomberg, DNA India, Conde Nast Traveller, The Telegraph, Mumbai Mirror, Mint, MoneyLife and The USA Today.

More articles by Ajay Awtaney »


  1. Really good job by EK. Btw, a really good soccer inspired video was used on TK (Turkish Airlines) onboard its flight till there re-branding in 2014.

  2. @aj,
    I saw the video 5 minutes before you posted it. Woah!! I am imagining the amount of brainstorming involved to just think of the concept.

Leave a Reply

Your email address will not be published. Required fields are marked *