Vistara to serve Starbucks on their flights!

Close on the heels of Jet Airways’ tie-up with Subway and Krispy Kreme, for them to serve food on short-haul 9W domestic flights, Air Vistara has come up with their tie-up with Starbucks today.

Going forward, at a yet unannounced date this year, freshly-brewed Starbucks Coffee will be served in Business and Premium Economy classes of the airline. I am slightly foxed about why Economy has been left out, because they are half the plane and a big branding opportunity for the airline/coffee company as well. I mean I personally fly Economy all the time, but I drink more Starbucks than most people in my 10 feet radius. Unless of course, Vistara believes in taking out the premium from the Economy meal.

I’ve always believed airlines are a great place to do product placements, and this is one more of those going live. I’ll look forward to some Starbucks roast on my next Vistara flight for sure!

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About Ajay Awtaney

Ajay is a financial services pro, working to bring order to the chaos of the financial industry on an everyday basis! Beyond that, he dons the hat of India's favourite frequent traveller, trying to help people elevate their travel experience via tips and tricks they never knew before, or introduce them to the world of miles and points. Armed with an MBA from MDI Gurgaon and graduate degree in computer science from the University of Delhi, Ajay brings a systematic and objective approach on the table for his audience in dissecting travel and loyalty programs in India and around the world, and how to benefit from them. Ajay has been quoted in various reputed traditional and online media including The Hindustan Times, Inside Flyer, Bloomberg, DNA India, Conde Nast Traveller, The Telegraph, Mumbai Mirror, Mint, MoneyLife and The USA Today.

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  1. Starbucks… TATA enterprise 50:50 JV hahaha Nothing great they did
    They can afford across all class…
    9W Business class on short flight offer most delight stuff than Subway & Krispy Krame 😛

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