Jet Airways is following up the Fare Choices launch with tonnes of monetization opportunities for themselves. They recently made all seat selection payable, except for Platinum members. Now, they are in for a new opportunity, something I noticed last night at Ahmedabad Airport. Called Priority Advantage, this is Jet Airways’ selling Priority Check-in and Priority Baggage Handling to economy passengers.
Remember, Jet Airways already has Priority check-in counters for their Business Class/First Class passengers, and Platinum & Gold JetPrivilege members can also use the same counters. Now, for a fee of INR 400 per passengers, other passengers travelling in Economy can also use these counters. You also get to have your bags tagged for Priority Handling if you buy this service.
Like the text above shows, this service can be booked online up to 24 hours prior to flight time, and is available only for domestic flights at the moment. JetPrivilege Silver members get Priority Check-in at 6 metro airports around India.
I have to admit, Priority Check-in and Priority Boarding saves me a hell lot of time at airports. However, this is only Priority Check-in, and Priority baggage handling does not exactly work all the time.
This is a case of your mileage may vary. If you are an infrequent traveller, you don’t really mind the queues to check-in, or you do a check-in ahead and pick your boarding pass at home, or on the self-service machine at the airport. So, there is no purpose served here. Bags I won’t comment on since I see a 50/50 chance of your bags being first on the belt when you buy a priority baggage handling. So would I buy this without status, not really. Would you, I am interested to know…