Etihad has been undergoing a secret makeover for months, but they don’t make a secret of it when they are ready. As a 11-year young airline, I really love their luxury product in the First Class, however, they’ve been upping the game with their new cabin products, including the Residence which they will launch on their A380 later this year.

Not just that. There has been a lot of discussion around the interwebs of a new livery that would come in on the new planes. I absolutely love the old one, but the new livery was just introduced a couple of days back on the A380 that Etihad has on order…

etihad a380

And then just a short while back, on the Boeing 787

Etihad 787

And of course, it looks stunning. This livery, bearing the Desert Diamond tail, has been designed by Landor Associates, one of the renowned brand consulting firms, which also counts Jet Airways, Cathay Pacific and Singapore Airlines amongst its clients.

The new livery draws its colour scheme from the old one, bringing in colours such as copper, slate and caramel from the current livery. It is being called the Facets of Abu Dhabi.

The new livery will be rolled out across the existing 100 planes of Etihad over the next 3 years. Here are some cool videos introducing the livery as well:

The Etihad A380 starts to fly between Abu Dhabi and London Heathrow from December 27, 2014 and as more planes get delivered, they also go to Melbourne, New York, Paris and Sydney.

The Etihad B787 will start to fly between Abu Dhabi and Dusseldorf in December 2014, and then they send the plane to Mumbai and also to Washington DC for a month each.

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Etihad is trying to be a prominent player in India, and in this regard, they are working out as hard as they can to get an uptick on traffic from India. Considering they now majorly own the JetPrivilege program, they in a way, JP Miles are also a sort of Etihad currency.

Etihad is offering double miles in the JetPrivilege program, or the Etihad Guest program, if you book your tickets between September 22 and October 6, 2014 and travel between September 23, 2014 to December 15, 2014. To participate in this promotion, you need to register beforehand using your Etihad/JP number, at this link.

The promotion is valid for Etihad Airways flights on any destination on the Etihad Global Network, only when booked as a revenue ticket and as an Etihad flight (not as a codeshare). Applicable for travel in the Economy, Business and First Class.

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Last year, Etihad completed the purchase of 24% equity stake in Jet Airways, as a part of building its own equity alliance. As a part of the alliance, usually most other airlines enter into a reciprocity with Etihad’s own loyalty program whereby the guests of both programs are granted privileges on each other’s metal. With Jet Airways, this has been a long time coming, and I suppose Etihad has been waiting to complete their acquisition of 51% of Jet Privilege to be able to integrate the two. This transfer only completed as of April 2014.

Anyhow, the good news is, that as of today, the reciprocal benefits have been announced by both the carriers. First lets take a go at Jet Airways. They have modified their JetPrivilege page to now list the benefits that JP members would get on Etihad flights marketed either as EY or as 9W flights. Key inclusions are:

  • Gold & Platinum JP members get a dedicated check-in desk, priority baggage tagging, lounge access (business & first class respectively), and priority boarding.
  • Silver, Gold & Platinum JP members get 10,15 & 20 kgs extra for baggage allowance
  • All JP members will earn 1 tier point for every EY flight they take, where they chose to credit it to JetPrivilege. However as per current language, no Tier JPMiles will accrue, only redeemable miles will. Also, you could be flying Etihad F on Abu Dhabi – New York JFK, but you still get 1 tier point only (Just an example).
  • 10%, 20% and 30% bonus JP miles over and above redeemable miles will accrue to Silver, Gold and Platinum members.

Here is a snapshot of the benefits in this table. jponey

On the other hand, Etihad has updated their website to show how the Etihad Guest members would be able to benefit on flying Jet Airways or JetKonnect. The following benefits apply for EY Etihad Guest members while they fly Jet Airways:

  • 10%, 20% and 30% tier bonus for EY Silver, Gold and Gold Elite members
  • Priority Check-in, Priority Baggage tagging, Priority Baggage and Lounge Access for EY Gold & Gold Elite.
  • 10 kgs, 15 kgs, 20 kgs respectively as excess baggage allowance on 9W/9WK flights for Silver, Gold and Gold Elite flights.

What foxes me is that Etihad Guest is offering tier miles/segments to their members on flying 9W/9WK.

I am so glad the mystery is finally over and now I know how to treat my miles when flying 9W or EY. If you have any questions, feel free to drop me a comment and I’ll write back or respond here.

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Etihad has been silent for the longest time on a cabin refresh, and yesterday, they shared details of what could be the most luxurious products in the air. Stay with me, they are creating, Apartments and full Residences in the air. Also Studios. The Suites class product is a few year old, and Etihad has […]

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Jet Airways has completed the induction of Etihad Airways as a 24% shareholder in the airline, following the initial announcement of this deal in April 2013. Under the deal, Jet Airways issued new shares to Etihad Airways, and the stake of the founder/promoter of the airline, Naresh Goyal, is now down to 51%. James Hogan, […]

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With rapid progress being made on the Jet Airways equity alliance with Etihad Airways (the deal is expected to go through by September 30), details have begin to emerge about the commercial cooperation between 9W and EY. The fear of this being just one-sided and everyone travelling on EY metal after changing planes at Abu […]

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Introduction & Trip Index <Etihad First Class Lounge, Abu Dhabi              Holiday Inn, LaGuardia Airport> Like I earlier mentioned, by the time I went through the secondary check gates (for US-bound flights), and reached the gates, boarding was already underway and I queued through a bunch of economy passengers to get […]

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