Clearly the movies and flying have been interconnected for a long time, but Virgin Atlantic is trying to make an interesting twist on the Indian movies business, by riding a discount promotion on the Bollywood plank. They’ve announced a new promotion called “Feel like a Star”, where they are offering discounts to people with the 12 first names listed below, since the airline says these are the 12 most often used names in Hindi movies:
While the process of getting this list out is debatable because my first name is not on this list , the airline is offering a 5% discount on economy fares and 10% discount on premium economy fares for people with these names. The bookings are open from March 18 to April 17 2014 for travel up to July 31 2014 across the Virgin Atlantic network. The salient T&C are below:
- Offer valid for tickets issued for Economy and Premium Economy only effective 18 March to 17 April 2014.
- Discount as applicable 5% discount on 99% off the Gross Fare in Economy and 10% discount on 99% off Gross Fare in Premium Economy on the above said 12 names only
- This offer is applicable on any sale fare as well which Virgin Atlantic may promote during the offer period.
- Valid on tickets issued/paid for in India.
- Last date for outbound travel is 31 July 2014.
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26th January is a great day for airlines to roll out offers for Indians travelling around the world, and this year is no different. I tried summarising a few offers for all of you in this post:
Emirates is offering 10% to select destinations across the world from India for booking it up by 26 January 2014 and travel upto 10th April 2014. Destinations include Sao Paulo, Amsterdam, Lisbon, Nice, Prague, Seychelles & Cape Town.
Etihad is offering business class deals to Africa, Europe & the UAE, and is valid for booking till 28th January 2014, and travel till June 30, 2014.
Virgin Atlantic is offering special fares to London and onwards to the USA from Mumbai and Delhi which you can book by January 31, 2014 and travel till March 31, 2014.
Air France is offering Rs. 26,000 off on business class trips to North America if booked by January 27, 2014.
KLM is also offering Rs. 26,000 off on business class trips to North America as well.
Cathay Pacific has a 5% off if you book your flights on their network from India, by today, and you can travel in February & March 2014.
Those are some of the promotions out there today in case you have any travel lined up to those parts of the world.
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I have to admit that for all the admiration I have for Virgin Atlantic airlines, I’ve never been able to get on their planes because I’ve never had enough miles to travel with them. So I never had a hang of what goes on in their premium cabins on flights from Heathrow, where they have a bilingual menu for their guests from India in English and Hindi.
An acquaintance recently happened to be around, and discovered this hilarious menu, where the English menu was literally translated to Hindi. So, Pudding has become halwa in Hindi, and on the other hand, Rise & Shine, their label for their breakfast service has been left in Hindi rather than maybe just labelling it Nashta, i.e., Breakfast in Hindi.
I’ll go and get my laughter for the day, because I think another airline such as Jet Airways does the Hindi menus better. Have you seen another such lost in translation move by an airline?
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