Etihad upgrades its loyalty program with enhancements for top-tier

While my experience with Etihad Guest (Etihad’s loyalty program) has not been the best till date, Etihad may be a serious contender for loyalty games in India given that sooner than later they will have a equity tie-up with Jet Airways. Etihad introduced a Gold Elite tier in 2011, and offered status matches to their Gold tier in 2012, which was a botched up exercise at best.

Just today, Etihad has enhanced, and by that I really mean enhanced, their benefits on the Etihad Guest Gold Elite tier, some of which are good additions. The new program enhancements include the following:

  • Increase in tier bonus miles from 50% to 75%
  • complimentary nomination to Etihad Guest Gold tier to a member of their choice
  • Guaranteed reservation of a Business Class Seat 48 hours out
  • Access for self + guest in the Diamond First Class Lounge
  • Check-in at First Class counters

Clearly, they are matching the Emirates Platinum status that was recently introduced on the lines of Emirates getting into a tie-up with Qantas.

The requirements to attain Etihad Gold Elite are pegged at 60 segments, or 125,000 tier miles, and then 48 segments or 100,000 tier miles to retain it.

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