For long, one of the weak spots for Jet Airways has been in-flight catering. They do an amazing job in Business class, but Economy is patchy and how. Sometimes back, you used to get big meals and they got progressively smaller.
One of the areas of improvement for them all along has been the smaller flight sectors, where there is not enough time to serve up a hot meal. For a while, they have been serving cold sandwiches or some bland rolls on short segments, flights between 45 to 60 minutes flying time usually.
For instance, here is a cold sub I’ve been served frequently on Jet Airways’ short flights.
And here is a Vegetarian roll that came to me again and again. We met last weekend, albeit on a longer flight to Hong Kong.
Jet Airways has just announced that they are changing the meals in a tie-up with Subway and Krispy Kreme. From the announcement:
Subway’s trademark submarine sandwiches, available in both vegetarian and non-vegetarian options, and Krispy Kreme’s lip-smacking doughnuts will be available to Jet Airways guests on select flights of less than 90 minutes in duration. In the first phase, these offerings have been introduced on flights departing from New Delhi to select destinations. They will shortly be extended to short-haul flights from Mumbai and subsequently from other metros.
This is wonderful news. Although I am cutting off the carbs on my diet, I can always make place for the Krispy Kreme Donuts, which, incidentally also has my favourite filter coffee from a quick service restaurant around India. I believe it is a win-win for the brand as well as Jet Airways.
Because while Jet Airways is getting better catering with these established brands as compared to the cold sandwiches served earlier, they also have a better brand to reckon as compared to the meals sourced from Café Coffee Day on most no-frill airlines for sale. Alongside, the brands get exposure with a captive audience as well.
I sure do look forward now to the short hauls on Jet Airways as well.
What do you think about the change of catering on Jet Airways short-haul flights?