SpiceJet has been trying to innovate, with little success however. They launched SpiceClub earlier this year to be able to get customers to come back to using them over and over again. However, they changed the program right after launch, and then recently again.
One of the parts I did not touch upon so far (because I was trying to understand it), was the loyalty benefits of SpiceClub. SpiceJet has quietly rolled out Loyalty Rewards as well for the members of their SpiceClub program. Under the program which was launched in August 2016, the following rewards will be offered to customers:
- 5 points for every 100 INR spent on SpiceJet flights between August 8, 2016 and September 30, 2016 (booked & travelled).
- 2 points for every 100 INR spent on SpiceJet flights on or after October 1, 2016.
For the introductory offer, only domestic flights and add-ons for domestic/international flights will count. However, for the regular offer of 2 points/INR 100 spent, all domestic & international flights of SpiceJet will be eligible, including add-on spend such as SpiceMax.
Here is the catch, however. Only the SpiceClub members will get the Loyalty Rewards points. So, if you have booked a ticket for 5 passengers, you only get the points on your own spend. You can redeem these points at INR 1 per point value for buying tickets or add-ons on SpiceJet flights.
The other catch, unlike other frequent flyer programs, you only get points if you booked directly with SpiceJet on the website/app or their phone booking service. Also, when you use the SpiceRewards for a part redemption, you don’t get points for the rest of the amount paid in cash as well.
Apart from the 2% bonus that you will get on your flights, SpiceJet is also currently offering a 2% bonus when you choose to keep cash in your SpiceClub Account as Spice Points. Each Spice Point is worth INR 1, so for topping up your account for INR 1000, you should be getting INR 1020 as Spice Points.
SpiceJet’s SpiceClub is clearly trying to corner marketshare from OTAs, and an attempt to get people to book direct with SpiceJet rather than go via an OTA. They are offering a 4% cashback (2% via topup bonus and 2% on travel), and this is better than nothing on SpiceJet travel. However, the full-service carriers still offer a better value than this half-baked attempt at SpiceJet for loyalty, because there are too many ifs and buts in this department and hence I am not fully convinced about the utility.
Readers, are you tempted to fly SpiceJet with this offer? Or is there something I am missing at the moment?