Count this into the list of things I feel a déjà vu about. Last year, around the same time, I wrote about the nixing of all the partners of HDFC Bank Diners Club without notice. The transfer partners gone then included Marriott Rewards, Hyatt Gold Passport World of Hyatt, American Airlines and others. Last year, the only options left were Air India Flying Returns, Jet Airways’ JetPrivilege and Singapore Airlines KrisFlyer.
They were my single most favourite credit card, also because of the 33% cashback I used to get from them in terms of points = 1 INR each.
Overall, they have diluted the program, first knocking off the exotic partners last year from the list, then reduced points earning to 50,000 points per cycle, and then 25,000 points and then knocking off any sort of travel partners from the list. The 2x bonuses on dining gone too.
Most Diners Club Cards issued in India now have a reduced value, except for the Black card in terms of INR value.
Now, one more partner gone without notice. In the latest update, it seems Air India is no longer a partner as well for HDFC Bank Diners Club.
I hate the part where companies think they can scoop away a partner at anytime without notice. And this has happened when HDFC Bank actually sent out mailers to everyone to make sure they got it right this time. Guess old habits don’t change too quick, or do they?
How does the current change of terms at HDFC Bank affect you?