WOW Air is in deep financial trouble. They dropped five USA destinations including a flagship one, New York JFK. Icelandair and WOW air struck a deal earlier this month but yesterday news came in that the deal went south. But it seems they will be saved. Or at least they are trying. WOW Air has found another investor in Indigo partners.
For those who aren’t familiar with Indigo partners, it is a company which holds a stake in many LCCs and ULCCs like Frontier, Wizz Air, Volaris and JetSmart. They even owned Spirit Airlines. They made headlines when they announced a deal with Airbus for 430 A320 family aircraft for the four carriers.
While details of the deal have not been announced yet, they seem to have signed an agreement in principle for investment in WOW Air.
I, for one, am more interested in the vision. The reason being, earlier this year Frontier and Volaris both owned by Indigo Partners struck a codeshare agreement, a first for ULCCs. So will we see an improved partnership among all five carriers in future? It makes sense because Frontier is based in the USA, Volaris in Mexico, Wizz Air in Hungary and JetSmart in Chile.
With WOW Air targetting the USA to Europe and now USA to India traffic, it sort of makes sense for a Frontier-WOW air partnership to start with. Maybe Indigo Partners will use WOW air to connect all the dots between North and South America to Europe and beyond.
As for Indian operations, WOW air is going ahead with launching the New Delhi route with an A330 as of December 7, 2018, for now. So you can take advantage of one of their $199 one-way fares without any extras to try out the low-cost long-haul model for the heck of it. Maybe try out their Butter Chicken too, because, why not?
What does the future look like for WOW air?