Jet Airways has made progressive cutbacks over the months due to their financial situation, such as:
- Jet Airways cuts meals for Deal and Light passengers
- Jet Airways passengers denied Lounge Access in Mumbai Airport
- Jet Airways meal cutbacks start
- Jet Airways lounge access withdrawal for Gold & Platinum Members w.e.f December 1
Now, Jet Airways had already started deleting items from meals, and on their critical Delhi-Mumbai segment, they were serving a meal box in Economy flights too. But now, they have determined that passengers do not need to eat on these flights. At least not if you are a loyal member or on a costly ticket.
As per a new move from Jet Airways, complimentary in-flight meals will now be restricted to those opting for the highest fare family, ‘Flex’ in Economy and for all fare categories in Première. Passengers on other Economy seats can buy food and beverages from JetBistro, the onboard menu. This move towards closing out complimentary meals will come in effect from January 7, 2019, for tickets purchased after December 21, 2018.
You can read the entire statement from Jet Airways here, and what I entirely do not appreciate about this statement, is that this is being positioned as a “for the benefit of the customer move”, while this is essentially taking away one more thing from them. And what beats me is what the food they will serve these passengers is? A hot meal used to be a done deal on the Mumbai – Delhi flights, but I’ve heard frequent instances of snack boxes on those flights too.
In the earlier scenario, almost everyone would get a meal so even last minute bookings would be catered to. But now, if Jet Airways is going to slash the meal trays in the flight massively, how does a JP Platinum, who books up last minute, ensure he gets a meal. For instance, I do this often out of Bangalore, where there is total unpredictability on my arrival at the airport and the traffic in between.
Here is the new reference chart for Fare Choices,
What I pity in this scenario, is the non-cash nature of all saleable meals. Jet Airways is not just the prime choice of white collar people, but others as well. People from smaller cities may or may not have Debit Cards, so that should mean they will go hungry on these flights.
It is a done deal in the USA to not serve meals on domestic flights. Everyone brings their own. But even there, they are moving back to serving something to everyone. And yes, everyone gets a drink service (soft beverages) even if they don’t get a meal. And American Airlines, for instance, gives a complimentary snack to their AAdvantage Executive Platinum guests.
With this, the hybridization, if there is a word like that, of Jet Airways is done. Back of the plane, you have a no-frills carrier with an IFE system installed, and front of the aircraft you have a full-service airline. What joins them together, is the loyalty program which still exists.
What do you think of this new move from Jet Airways? I know you don’t love it. So, let me ask if you hate it, or are indifferent to it?