Video: Emirates safety demonstration at the Cricket T20 World Cup

Emirates is one of the most visible brands out there, and they make sure they stay top of mind with their customers and prospective customers by keeping the aspirational image about them. A part of that image building is also getting into sponsorships of sports teams and events. They are around for almost every big event that is out there in the world: Football, F1, you name it.

The weekend gone by was the finals of the ICC Cricket World Cup T20 at the Eden Gardens in Kolkata. While India got knocked out at the Semi Finals, they were still there in large numbers for the love of cricket. This was a good opportunity for Emirates to make their presence felt on the global stage. They performed another safety demonstration, on the lines of the one in Lisbon, this time adapted to Cricket. There were 60,000+ fans in the stadium.

Emirates truly gets it. And while this demo was not as good as the football one, yet, I’m sure for the fans in the stadium it was a joy to watch!

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About Ajay Awtaney

Ajay is a financial services pro, working to bring order to the chaos of the financial industry on an everyday basis! Beyond that, he dons the hat of India's favourite frequent traveller, trying to help people elevate their travel experience via tips and tricks they never knew before, or introduce them to the world of miles and points. Armed with an MBA from MDI Gurgaon and graduate degree in computer science from the University of Delhi, Ajay brings a systematic and objective approach on the table for his audience in dissecting travel and loyalty programs in India and around the world, and how to benefit from them. Ajay has been quoted in various reputed traditional and online media including The Hindustan Times, Inside Flyer, Bloomberg, DNA India, Conde Nast Traveller, The Telegraph, Mumbai Mirror, Mint, MoneyLife and The USA Today.

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Comments

  1. AJ,
    Its been the 2nd time that as soon as I got done with the video, you posted the link.
    Though this was was good, it wasn’t as good as the earlier one.

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